{"id":5963,"date":"2022-08-24T18:05:39","date_gmt":"2022-08-24T18:05:39","guid":{"rendered":"https:\/\/amiti.org.mx\/?p=5963"},"modified":"2022-08-24T18:05:41","modified_gmt":"2022-08-24T18:05:41","slug":"la-autogestion-el-elemento-que-esta-transformando-a-la-banca-digital","status":"publish","type":"post","link":"https:\/\/amiti.org.mx\/en\/5963\/la-autogestion-el-elemento-que-esta-transformando-a-la-banca-digital\/","title":{"rendered":"La autogesti\u00f3n: el elemento que est\u00e1 transformando a la banca digital"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"675\" height=\"273\" src=\"https:\/\/amiti.org.mx\/wp-content\/uploads\/2022\/08\/artes-digital-access-675x273-1.jpg\" alt=\"\" class=\"wp-image-5966\" srcset=\"https:\/\/amiti.org.mx\/wp-content\/uploads\/2022\/08\/artes-digital-access-675x273-1.jpg 675w, https:\/\/amiti.org.mx\/wp-content\/uploads\/2022\/08\/artes-digital-access-675x273-1-300x121.jpg 300w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/figure>\n\n\n\n<p><em>*Por Ren\u00e9 Salazar, Head of Banking Solutions para Fiserv Latinoam\u00e9rica, l\u00edder en tecnolog\u00eda financiera y procesamiento de pagos.&nbsp;<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>La tecnolog\u00eda de autoservicio continuar\u00e1 cambiando la manera en las que las personas resuelven sus problemas de forma r\u00e1pida y proactiva.<\/em><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Dos de los principios m\u00e1s importantes del\u00a0servicio al cliente son la calidad y eficiencia en los tiempos de respuesta. Debido al acelerado desarrollo de la digitalizaci\u00f3n, la velocidad es valorada por consumidores como un factor que determina a qu\u00e9 marca o empresa se fidelizan.<\/p>\n\n\n\n<p>En la industria bancaria y financiera, la historia no es muy diferente. Con el avance en la cobertura de internet y la adopci\u00f3n de dispositivos electr\u00f3nicos, las apps m\u00f3viles son el punto de contacto m\u00e1s inmediato. Y el concepto que est\u00e1 revolucionado esa inmediatez es la autogesti\u00f3n.<\/p>\n\n\n\n<p>Por esta raz\u00f3n, las herramientas de autoservicio ayudan a que el usuario investigue y resuelva sus problemas proactivamente. Al eliminar la intervenci\u00f3n de un tercero y ampliar las soluciones digitales, se agiliza el proceso de servicio al cliente. De esa forma, el cuentahabiente personaliza su propia atenci\u00f3n y realiza operaciones que antes s\u00f3lo pod\u00eda hacer presencialmente.<\/p>\n\n\n\n<p>As\u00ed como los usuarios se adaptan a un sistema de autoservicio, deben ser las entidades bancarias y financieras las primeras en comprometerse a que ese cambio sea m\u00e1s natural. Lo anterior se logra al disponer de una plataforma de banca digital que gu\u00ede al usuario en cada uno de sus asuntos por resolver.<\/p>\n\n\n\n<p>Nuestra experiencia con bancos en todo el mundo nos permite identificar qu\u00e9 necesitan para dar ese paso hacia el autoservicio en que el usuario obtenga una experiencia 100% centrada en la autogesti\u00f3n.<\/p>\n\n\n\n<p>El autoservicio seguir\u00e1 m\u00e1s vivo que nunca. Especialistas como la consultora de negocios, Grupo EFE, afirm\u00f3 que es una tendencia en la actualidad y lo seguir\u00e1 siendo en los pr\u00f3ximos a\u00f1os mientras que los expertos en inteligencia artificial, Aunoa, la colocaron dentro de las prioridades estrat\u00e9gicas de experiencia del cliente en 2022.<\/p>\n\n\n\n<p>Al final, una autogesti\u00f3n que asegure la permanencia de los clientes depender\u00e1 de qu\u00e9 tan dispuesta est\u00e9 una entidad bancaria por hacer un cambio en su estructura tecnol\u00f3gica.<\/p>","protected":false},"excerpt":{"rendered":"<p>*Por Ren\u00e9 Salazar, Head of Banking Solutions para Fiserv Latinoam\u00e9rica, l\u00edder en tecnolog\u00eda financiera y procesamiento de pagos.&nbsp; La tecnolog\u00eda de autoservicio continuar\u00e1 cambiando la manera en las que las personas resuelven sus problemas de forma r\u00e1pida y proactiva. Dos de los principios m\u00e1s importantes del\u00a0servicio al cliente son la calidad y eficiencia en los [&hellip;]<\/p>\n","protected":false},"author":148,"featured_media":5965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-5963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-amiti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La autogesti\u00f3n: el elemento que est\u00e1 transformando a la banca digital - AMITI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amiti.org.mx\/en\/5963\/la-autogestion-el-elemento-que-esta-transformando-a-la-banca-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La autogesti\u00f3n: el elemento que est\u00e1 transformando a la banca digital - AMITI\" \/>\n<meta property=\"og:description\" content=\"*Por Ren\u00e9 Salazar, Head of Banking Solutions para Fiserv Latinoam\u00e9rica, l\u00edder en tecnolog\u00eda financiera y procesamiento de pagos.&nbsp; La tecnolog\u00eda de autoservicio continuar\u00e1 cambiando la manera en las que las personas resuelven sus problemas de forma r\u00e1pida y proactiva. Dos de los principios m\u00e1s importantes del\u00a0servicio al cliente son la calidad y eficiencia en los [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amiti.org.mx\/en\/5963\/la-autogestion-el-elemento-que-esta-transformando-a-la-banca-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"AMITI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AMITIMex\/?locale=es_LA\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-24T18:05:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-24T18:05:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/amiti.org.mx\/wp-content\/uploads\/2022\/08\/artes-digital-access-280x190-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"280\" \/>\n\t<meta property=\"og:image:height\" content=\"190\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heidy-O\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AMITI_Mex\" \/>\n<meta name=\"twitter:site\" content=\"@AMITI_Mex\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heidy-O\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/amiti.org.mx\\\/5963\\\/la-autogestion-el-elemento-que-esta-transformando-a-la-banca-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/amiti.org.mx\\\/5963\\\/la-autogestion-el-elemento-que-esta-transformando-a-la-banca-digital\\\/\"},\"author\":{\"name\":\"Heidy-O\",\"@id\":\"https:\\\/\\\/amiti.org.mx\\\/#\\\/schema\\\/person\\\/09fd614b7d440b5ba06c0480ed768000\"},\"headline\":\"La autogesti\u00f3n: el elemento que est\u00e1 transformando a la banca digital\",\"datePublished\":\"2022-08-24T18:05:39+00:00\",\"dateModified\":\"2022-08-24T18:05:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/amiti.org.mx\\\/5963\\\/la-autogestion-el-elemento-que-esta-transformando-a-la-banca-digital\\\/\"},\"wordCount\":389,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/amiti.org.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/amiti.org.mx\\\/5963\\\/la-autogestion-el-elemento-que-esta-transformando-a-la-banca-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/amiti.org.mx\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/artes-digital-access-280x190-1.jpg\",\"articleSection\":[\"Noticias AMITI\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/amiti.org.mx\\\/5963\\\/la-autogestion-el-elemento-que-esta-transformando-a-la-banca-digital\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/amiti.org.mx\\\/5963\\\/la-autogestion-el-elemento-que-esta-transformando-a-la-banca-digital\\\/\",\"url\":\"https:\\\/\\\/amiti.org.mx\\\/5963\\\/la-autogestion-el-elemento-que-esta-transformando-a-la-banca-digital\\\/\",\"name\":\"La autogesti\u00f3n: el elemento que est\u00e1 transformando a la banca digital - 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