{"id":5532,"date":"2022-05-11T20:31:00","date_gmt":"2022-05-11T20:31:00","guid":{"rendered":"https:\/\/amiti.org.mx\/?p=5532"},"modified":"2022-07-15T18:02:58","modified_gmt":"2022-07-15T18:02:58","slug":"autogestion-por-que-se-volvio-tan-importante-en-la-banca-digital","status":"publish","type":"post","link":"https:\/\/amiti.org.mx\/en\/5532\/autogestion-por-que-se-volvio-tan-importante-en-la-banca-digital\/","title":{"rendered":"Autogesti\u00f3n: \u00bfpor qu\u00e9 se volvi\u00f3 tan importante en la banca digital?"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"675\" height=\"273\" src=\"https:\/\/amiti.org.mx\/wp-content\/uploads\/2022\/06\/arte-banca-movil675x273.jpg\" alt=\"\" class=\"wp-image-5533\" srcset=\"https:\/\/amiti.org.mx\/wp-content\/uploads\/2022\/06\/arte-banca-movil675x273.jpg 675w, https:\/\/amiti.org.mx\/wp-content\/uploads\/2022\/06\/arte-banca-movil675x273-300x121.jpg 300w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/figure>\n\n\n\n<p>Poco a poco, las sucursales f\u00edsicas dejan de ser el centro de la actividad transaccional e informativa para los usuarios de un banco. La&nbsp;<strong>autogesti\u00f3n de una banca digital&nbsp;<\/strong>le ha permitido a los cuentahabientes realizar procesos operativos que antes s\u00f3lo estaban disponibles si acud\u00edan en persona.<\/p>\n\n\n\n<p>El empoderamiento del cliente en el sector bancario es una realidad. Luego de que el usuario pas\u00f3 gran parte del confinamiento sin contacto directo con personal del banco, se acostumbr\u00f3 al<strong>&nbsp;autoservicio desde la banca digital,<\/strong>&nbsp;en donde aprendi\u00f3 a resolver sus dudas y administrar sus finanzas sin intervenciones.<\/p>\n\n\n\n<p>El&nbsp;<strong>autoservicio<\/strong>&nbsp;tiene el potencial de mejorar cada etapa de la&nbsp;<strong>experiencia del cliente<\/strong>. En el caso de la relaci\u00f3n de usuario-banco, los procedimientos que antes implicaban un tedioso papeleo, como la apertura de cuentas o aprobaci\u00f3n de pr\u00e9stamos, se han automatizado a simples pasos. Esto logra ahorrar tiempo y dinero para ambas partes.<\/p>\n\n\n\n<p>Como estrategia de negocio,&nbsp;<strong>la autogesti\u00f3n es clave para alcanzar el \u00e9xito<\/strong>&nbsp;y mantener viva la conexi\u00f3n con los cuentahabientes.&nbsp; Lo anterior significa que un organismo bancario o financiero necesita analizar sus din\u00e1micas de interacci\u00f3n y preguntarse si lo est\u00e1 haciendo de la manera m\u00e1s eficiente.<\/p>\n\n\n\n<p>La consultora Gartner pronostica que para finales de este a\u00f1o, el&nbsp;<a href=\"https:\/\/www.liferay.com\/es\/blog\/customer-experience\/que-es-autoservicio-digital\"><strong>85% de las interacciones de atenci\u00f3n al cliente comenzar\u00e1n con el autoservicio<\/strong><\/a>. Las instituciones bancarias y financieras pueden mejorar la eficiencia de su&nbsp;<strong>servicio al cliente<\/strong>&nbsp;enfoc\u00e1ndose en modernizar su capacidad tecnol\u00f3gica de banca digital m\u00f3vil y web.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.fiserv.com\/en\/solutions\/customer-and-channel-management\/mobile-solutions\/digitalaccess.html\"><strong>DigitalAccess<\/strong><\/a>&nbsp;es nuestra plataforma para bancos, cajas de ahorro, instituciones financieras y retail. Su infraestructura permite integrarse f\u00e1cilmente a cualquier sistema bancario con una app de control de tarjetas llamada Card App, una billetera digital y servicio de aprovisionamiento de tarjetas en las principales<em>&nbsp;e-wallets<\/em>&nbsp;globales.<\/p>\n\n\n\n<p>Una de las caracter\u00edsticas que distingue a DigitalAccess de otras soluciones de banca digital es la simpleza con la que el usuario se administra. El cliente manejar\u00e1 sus finanzas y resolver\u00e1 sus dudas de inmediato gracias a una intuitiva interfaz en cada uno de sus servicios, lo que promete una experiencia de uso 100% enfocada en la autogesti\u00f3n.<\/p>\n\n\n\n<p>Adem\u00e1s, nuestro producto es totalmente omnicanal. Con esta caracter\u00edstica el usuario accede a sus cuentas y estados financieros desde el dispositivo que tenga a la mano cu\u00e1ndo y d\u00f3nde quiera. Ya sea un smartphone, tablet, laptop o computadora de escritorio tendr\u00e1 la posibilidad de conectarse con la misma facilidad en cada uno de ellos.<\/p>\n\n\n\n<p>Ofrecer a los usuarios esta libertad de autoservicio se traduce en un valor agregado de atenci\u00f3n al cliente. Adem\u00e1s, con DigitalAccess las organizaciones aceleran sus plazos de salida al mercado (tambi\u00e9n conocido como&nbsp;<em>time-to-market),&nbsp;<\/em>por lo que se evitan altos costos de desarrollo en banca digital.<\/p>\n\n\n\n<p>En definitiva, las entidades que permitan a sus usuarios a ser independientes mejoran sus relaciones con el cuentahabiente. En la tecnolog\u00eda est\u00e1 la respuesta para servir mejor a los clientes y construir instituciones m\u00e1s modernas desde ahora y en el futuro. Para saber m\u00e1s sobre nuestros productos y conseguir asesor\u00eda cont\u00e1ctanos en el siguiente&nbsp;<a href=\"https:\/\/merchants.fiserv.com\/es-mx\/contact\/?rdf=\/es-mx\/contacto.html&amp;rdc=2021-03-23&amp;rdr=2021-09-23\"><strong>enlace<\/strong><\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Poco a poco, las sucursales f\u00edsicas dejan de ser el centro de la actividad transaccional e informativa para los usuarios de un banco. La&nbsp;autogesti\u00f3n de una banca digital&nbsp;le ha permitido a los cuentahabientes realizar procesos operativos que antes s\u00f3lo estaban disponibles si acud\u00edan en persona. El empoderamiento del cliente en el sector bancario es una [&hellip;]<\/p>","protected":false},"author":2,"featured_media":5712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-5532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-amiti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Autogesti\u00f3n: \u00bfpor qu\u00e9 se volvi\u00f3 tan importante en la banca digital? - AMITI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amiti.org.mx\/en\/5532\/autogestion-por-que-se-volvio-tan-importante-en-la-banca-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autogesti\u00f3n: \u00bfpor qu\u00e9 se volvi\u00f3 tan importante en la banca digital? - AMITI\" \/>\n<meta property=\"og:description\" content=\"Poco a poco, las sucursales f\u00edsicas dejan de ser el centro de la actividad transaccional e informativa para los usuarios de un banco. La&nbsp;autogesti\u00f3n de una banca digital&nbsp;le ha permitido a los cuentahabientes realizar procesos operativos que antes s\u00f3lo estaban disponibles si acud\u00edan en persona. El empoderamiento del cliente en el sector bancario es una [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amiti.org.mx\/en\/5532\/autogestion-por-que-se-volvio-tan-importante-en-la-banca-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"AMITI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AMITIMex\/?locale=es_LA\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-11T20:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-15T18:02:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/amiti.org.mx\/wp-content\/uploads\/2022\/05\/arte-banca-movil365x230-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"365\" \/>\n\t<meta property=\"og:image:height\" content=\"230\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Juan Lista\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AMITI_Mex\" \/>\n<meta name=\"twitter:site\" content=\"@AMITI_Mex\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juan Lista\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/amiti.org.mx\/5532\/autogestion-por-que-se-volvio-tan-importante-en-la-banca-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/amiti.org.mx\/5532\/autogestion-por-que-se-volvio-tan-importante-en-la-banca-digital\/\"},\"author\":{\"name\":\"Juan Lista\",\"@id\":\"https:\/\/amiti.org.mx\/#\/schema\/person\/fa79634fb89b8876c09f5af3fb84d535\"},\"headline\":\"Autogesti\u00f3n: \u00bfpor qu\u00e9 se volvi\u00f3 tan importante en la banca digital?\",\"datePublished\":\"2022-05-11T20:31:00+00:00\",\"dateModified\":\"2022-07-15T18:02:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/amiti.org.mx\/5532\/autogestion-por-que-se-volvio-tan-importante-en-la-banca-digital\/\"},\"wordCount\":566,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/amiti.org.mx\/#organization\"},\"image\":{\"@id\":\"https:\/\/amiti.org.mx\/5532\/autogestion-por-que-se-volvio-tan-importante-en-la-banca-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/amiti.org.mx\/wp-content\/uploads\/2022\/05\/arte-banca-movil365x230-1.jpg\",\"articleSection\":[\"Noticias AMITI\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/amiti.org.mx\/5532\/autogestion-por-que-se-volvio-tan-importante-en-la-banca-digital\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/amiti.org.mx\/5532\/autogestion-por-que-se-volvio-tan-importante-en-la-banca-digital\/\",\"url\":\"https:\/\/amiti.org.mx\/5532\/autogestion-por-que-se-volvio-tan-importante-en-la-banca-digital\/\",\"name\":\"Autogesti\u00f3n: \u00bfpor qu\u00e9 se volvi\u00f3 tan importante en la banca digital? 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