{"id":11209,"date":"2024-08-16T01:15:49","date_gmt":"2024-08-16T01:15:49","guid":{"rendered":"https:\/\/amiti.org.mx\/?p=11209"},"modified":"2024-08-29T01:17:17","modified_gmt":"2024-08-29T01:17:17","slug":"hcltech-presenta-el-plan-para-la-experiencia-total-por-que-las-experiencias-integradas-son-clave-para-la-ventaja-competitiva","status":"publish","type":"post","link":"https:\/\/amiti.org.mx\/en\/11209\/hcltech-presenta-el-plan-para-la-experiencia-total-por-que-las-experiencias-integradas-son-clave-para-la-ventaja-competitiva\/","title":{"rendered":"HCLTech presenta: \u00abEl plan para la experiencia total\u00bb: por qu\u00e9 las experiencias integradas son clave para la ventaja competitiva"},"content":{"rendered":"<p><em>La capacidad de generar retornos descomunales de las inversiones en Total Experience proviene de las decisiones estrat\u00e9gicas, tecnol\u00f3gicas y organizativas que toman las empresas en torno a la personalizaci\u00f3n y ampliaci\u00f3n de las experiencias.<\/em><\/p>\n\n\n\n<p><strong>CDMX, julio de 2024\u2014<\/strong>HCLTech, una empresa de tecnolog\u00eda l\u00edder a nivel mundial, anunci\u00f3 hoy el lanzamiento de su innovador informe, &#8216;The Blueprint to Total Experience&#8217;. Este estudio integral explora la creciente importancia de Total Experience (TX). \u2014 un enfoque estrat\u00e9gico que dise\u00f1a y ofrece experiencias excepcionales, hol\u00edsticas e integradas para clientes, empleados y usuarios a trav\u00e9s de m\u00faltiples canales.<\/p>\n\n\n\n<p>Hallazgos clave de The Blueprint to Total Experience:<\/p>\n\n\n\n<p>El 16% de las empresas clasificadas como \u201cL\u00edderes de Experiencia\u201d (aquellas que se destacan en la entrega de experiencias integradas) reportaron un retorno de la inversi\u00f3n (ROI) significativamente mayor en comparaci\u00f3n con sus contrapartes menos enfocadas.<\/p>\n\n\n\n<p>8 de cada 10 l\u00edderes de experiencia aprovechan las tecnolog\u00edas de IA generativa (GenAI), nube y SaaS para obtener informaci\u00f3n en tiempo real, personalizar interacciones y automatizar procesos, creando en \u00faltima instancia una experiencia m\u00e1s eficiente y efectiva.<\/p>\n\n\n\n<p>Una cultura basada en el dise\u00f1o, un modelo operativo alineado con el producto y el acceso a los recursos tecnol\u00f3gicos adecuados son cruciales para el \u00e9xito de las iniciativas de Experiencia Total.<\/p>\n\n\n\n<p>\u201cLograr una experiencia total no es s\u00f3lo un objetivo sino una estrategia fundamental para prosperar en la pr\u00f3xima era de evoluci\u00f3n empresarial. Permite a las organizaciones transformar todas sus cadenas de valor integrando avances tecnol\u00f3gicos, fomentando la transformaci\u00f3n cultural, la reestructuraci\u00f3n organizacional y la eficiencia operativa para satisfacer las necesidades y expectativas cambiantes del mercado\u201d, dijo Pawan Vadapalli, vicepresidente corporativo y director global de servicios comerciales digitales de HCLTech. \u00abLas empresas que est\u00e1n sobresaliendo son aquellas que est\u00e1n liberando el potencial de los datos con GenAI para crear experiencias personalizadas e intuitivas\u00bb.<\/p>\n\n\n\n<p>El estudio revel\u00f3 que el 67% de los l\u00edderes de experiencia implementan soluciones GenAI para obtener informaci\u00f3n en tiempo real de bases de datos de conocimiento y el 65% de los l\u00edderes las utilizan para extraer informaci\u00f3n de datos no estructurados. El 64 % de estos l\u00edderes ofrecen asistencia personalizada a trav\u00e9s de chatbots y otras herramientas y el 61 % aprovecha las capacidades predictivas de GenAI para adaptar el contenido, los servicios y los productos utilizados por las audiencias objetivo y los empleados.<\/p>\n\n\n\n<p>Los l\u00edderes de experiencia, que han logrado mayores avances en todas las formas de experiencia, est\u00e1n en mejores condiciones de impulsar el retorno de la inversi\u00f3n. Los l\u00edderes reportan un retorno de la inversi\u00f3n del 64 % en la experiencia del cliente y han obtenido un impresionante retorno de la inversi\u00f3n del 57 % en sus inversiones totales en experiencia.<\/p>\n\n\n\n<p>\u00abHist\u00f3ricamente, las empresas se han centrado en los cuatro componentes de la experiencia: experiencia de usuario (UX), experiencia de cliente (CX), multiexperiencia (MX) y experiencia de empleado (EX) &#8211; en silos\u00bb, dijo Jill Kouri, directora de marketing. , HCLTech. \u00abLa filosof\u00eda Total Experience re\u00fane estos elementos bajo un mismo paraguas permitiendo resultados complementarios que incluyen una fuerza laboral m\u00e1s comprometida y productiva y la atracci\u00f3n y retenci\u00f3n de los mejores talentos\u00bb.<\/p>\n\n\n\n<p>El estudio encuest\u00f3 a m\u00e1s de 600 l\u00edderes empresariales y tecnol\u00f3gicos de todo el mundo con un tama\u00f1o de empresa promedio de 10.800 millones de d\u00f3lares en ingresos. Para acceder al informe completo, visite&nbsp;<a href=\"https:\/\/bs5kq.r.bh.d.sendibt3.com\/mk\/cl\/f\/sh\/1f8JIKXx3IkdaCaCiZz5SrmrUE\/OgSu71xlydZR\">www.hcltech.com\/tx-report<\/a>.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>Abou HCLTech<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">HCLTech is a global technology company, home to more than 224,000 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, and cloud, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending December 2023 totaled $13.1 billion. To learn how we can supercharge progress for you, visit <a href=\"https:\/\/www.hcltech.com\/geo-presence\/mexico\">HCLTech.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>La capacidad de generar retornos descomunales de las inversiones en Total Experience proviene de las decisiones estrat\u00e9gicas, tecnol\u00f3gicas y organizativas que toman las empresas en torno a la personalizaci\u00f3n y ampliaci\u00f3n de las experiencias. CDMX, julio de 2024\u2014HCLTech, una empresa de tecnolog\u00eda l\u00edder a nivel mundial, anunci\u00f3 hoy el lanzamiento de su innovador informe, &#8216;The [&hellip;]<\/p>\n","protected":false},"author":148,"featured_media":11210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-11209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-amiti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HCLTech presenta: &quot;El plan para la experiencia total&quot;: por qu\u00e9 las experiencias integradas son clave para la ventaja competitiva - AMITI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amiti.org.mx\/en\/11209\/hcltech-presenta-el-plan-para-la-experiencia-total-por-que-las-experiencias-integradas-son-clave-para-la-ventaja-competitiva\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HCLTech presenta: &quot;El plan para la experiencia total&quot;: por qu\u00e9 las experiencias integradas son clave para la ventaja competitiva - AMITI\" \/>\n<meta property=\"og:description\" content=\"La capacidad de generar retornos descomunales de las inversiones en Total Experience proviene de las decisiones estrat\u00e9gicas, tecnol\u00f3gicas y organizativas que toman las empresas en torno a la personalizaci\u00f3n y ampliaci\u00f3n de las experiencias. 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