Who We Are

AMITI

We promote the digital transformation of Mexico

Our strategic agenda is focused on accelerating Mexico's digital transformation and becoming the business organization with the greatest impact and representation in the technology sector in our country. We promote and advise on the digitization processes of productive sectors and society.

With 38 years of presence in the market, the Mexican Association of the Information Technology Industry (AMITI) is an organization that integrates companies in the Information Technology industry whose activity represents around 7% of the national GDP, through the generation of more than 200 thousand direct jobs, to represent them before the different actors in the public, private and academic sectors at the national level.

AMITI Objectives

The voice of the technology sector in public and private decision-making forums

Promoter of the country's technology democratization strategy

Generator of relevant information for the country's digitization strategies

Reducing Mexico's digital divide

Priority topics: Nearshoring Employability Health and Safety

VISIÓN

To be the business organization with the greatest impact and representativeness of the technology sector in Mexico

MISSION

Accelerate Mexico's digital transformation

Board of Directors

Pablo Gómez

Presidente

Axity

Pablo Gómez es un reconocido líder en el sector de Servicios de Tecnología de la Información en América Latina, desempeñándose como CEO global de Axity. Con una trayectoria de más de 16 años en EDS, un destacado integrador global de servicios de TI, ocupó diversas posiciones de liderazgo, incluyendo la de Vicepresidente para la región de Latam (un negocio de $1B USD con más de 14,000 empleados regionalmente), Vicepresidente para la vertical de BPO de Latam (Externalización de Procesos de Negocio) con sede en Sao Paulo, Brasil, y Director General de EDS México, entre otros roles.

En 2009, tras la adquisición de EDS por parte de HP, Pablo y sus socios fundaron Spir-it, una firma de consultoría mexicana enfocada en Arquitectura Empresarial, Planificación Estratégica de TI y Servicios de Externalización, donde ejerció como CEO. Durante su gestión, lideró el crecimiento de la empresa de 0 a $12M USD en ingresos anuales en tan solo 8 años.

A finales de 2017, Pablo y su equipo fusionaron Spir-it con otras cuatro empresas en Latam para crear Axity, un “one-stop shop” regional para soluciones de TI en el sector empresarial latinoamericano. Axity, con una facturación anual de alrededor de $170M USD, cuenta con más de 3,000 empleados dedicados a crear valor a través de la integración de capacidades de TI.

Jorge Castilla Ortuño

Adviser

Accenture

Managing Director

Francisco Javier Ayala

Adviser

AM&M

Managing Director

Rubén Mugartegui

Adviser

Amazon Web Services (AWS)

AWS Country Director Mexico

Mariana Pérez-Vargas

Counselor

Avantare Consultores

CEO

Ana Yasmeen Chong

Counselor

BP Gurus

CEO

Guadalupe Sánchez

Counselor

Brainup Systems

CEO

Ana Cecilia Pérez

Counselor

Capa 8

CEO

Ramón Álvarez Abreu

Adviser

Capgemini

CEO Mexico

Adriana Servín

Secretaría Técnica

Cisco México

Director of Government Affairs

Isidro Quintana

Adviser

Cisco Systems of México

Managing Director

Maria Rosas Casillas

Counselor

Deloitte Consulting México

Cloud Engineering Lead Partner

Eduardo Sarmiento

Adviser

DXC México

Country Manager Mexico

Santiago San Martín

Adviser

Globant México

Country Manager

Julio Alberto Velázquez

Adviser

Google Cloud México

Managing Director

Pablo Gallegos

Adviser

HCLTech

VP & Country Head

Mauricio Torres

Adviser

IBM México

President and CEO

Bruno Juanes

Adviser

Inetum

CEO North Latam

Israel Quiroz Plata

Adviser

Iqsec

Managing Director

Susana Orallo

Counselor

Irium México

Country Manager

Fernando Mancilla

Adviser

KPMG en México

Lead Consulting Partner

Carlos Marcel

Adviser

Kyndryl México

Managing Director

Raúl López

Adviser

Minsait

CEO

Mario Chao

Adviser

NTT Data México

CEO

Maribel Dos Santos

Counselor

Oracle de México

CEO

Rui Botelho

Adviser

SAP Mexico

President Mexico

Enrique Upton

Adviser

ServiceNow

President and General Manager

David Ortíz Díaz

Adviser

Siigo | Aspel

CEO Latam

Carlos Funes

Adviser

Softtek Servicios Corporativos

Managing Director

Carlos Celaya

Adviser

T-Systems México

Managing Director

Luis Andrés Hernández

Adviser

Wizeline

Managing Director

Federico Manero

Adviser

Workday

Director

Sofia Pérez Gasque Muslera

General Director of AMITI

During the last 21 years he has created and executed business projects with social responsibility. He has worked in energy and technology companies in areas such as marketing, innovation and management. She was an advisor to the Government of the State of Jalisco in the Agency for Sustainable Development. She is a Partner in Parques de
Generación México. She is founder of the Coordinating Council of Women Entrepreneurs, Co-founder of We for Women Leaders, in addition to being National Advisor of Coparmex.
One of the 100 Powerful Women by FORBES Mexico in 2023, Globant Award for Inspiring Executive Woman of the Year 2022 Women that build, Tec de Monterrey Woman Award 2020 for Transformative Power, 30 promises 2015 Forbes México and Tec de Monterrey Woman Award 2015 for the Entrepreneurship area. She is a specialist speaker on topics such as high-level public relations, gender and inclusion and sustainability.
Communicator from the Tecnológico de Monterrey ITESM, Specialist in Economic Development from the UN and with a postgraduate degree in the development of sustainable cities from the UN
Habitad + ITESM.

AMITI Team

Aurea Guerrero M.

Operations Manager

aguerrero@amiti.org.mx

Heidy Obregón C.

Communication Manager

hobregon@amiti.org.mx

Mónica Sánchez A.

Commercial Manager

msanchez@amiti.org.mx

Maribel Arriaga M.

Administration

marriaga@amiti.org.mx

Aurea Guerrero M.

Operations Manager

aguerrero@amiti.org.mx

Heidy Obregón C.

Communication Manager

hobregon@amiti.org.mx

Mónica Sánchez A.

Commercial Manager

msanchez@amiti.org.mx

Maribel Arriaga M.

Administration

marriaga@amiti.org.mx

AMITI Vice Presidencies

Juan Carlos Rodríguez

Globant

Vice Presidency Committees

Adriana Servín

Cisco

Vice Presidency Alliances

Sofía Pérez Gasque

AMITI

Vice Presidency Regional

State Coordinations

Candy Bravo

Capgemini México

Aguascalientes Coordination

Erik Petersen

Oracle

Jalisco Coordination

Valentín Salgado

Kyndryl

Nuevo León Coordination

Guadalupe Sánchez

BrainUp Systems

Querétaro Coordination

Raúl Traconis

Deloitte

Quintana Roo Coordination

Claudia Majul

Accenture

Yucatán Coordination

ASG Coordination

Mariana Alarcón

Corporate Citizenship Lead

Accenture México

Consultive advice